Q Do you think the company made a wise decision by rein-troducing extra-strength Tylenol?
Q In light of the response of other companies not to move pre-cipitously when faced with a crisis, do you think Johnson & Johnson should have acted so quickly to remove the Tylenol product when the second round of Tylenol murders occurred in 1986?
Q What specific lessons can be derived from the way in which Johnson & Johnson handled the public relations aspects of these tragedies?
Q What was the media environment when the Tylenol crises occurred? How might the results have differed if the crises occurred today?
Q See what information Johnson & Johnson offers for its customers on the Tylenol website (tylenol.com). Follow the links to the Care Cards, House Calls, and FAQ sections. How do these sections demonstrate Johnson & Johnson’s concern for customers? How do you think Johnson & Johnson would use this website to communicate with the public if new health scares surfaced?
View Related Questions
